'Subscribe With Google' Gives You Seamless Access to Paywalled Publications

Google thinks – and we second it – that good content should be rewarded and one way of doing that is past paying for what we read. It is now facilitating that by letting users sign up for a subscription to select websites using their Google accounts and pay for those subscriptions with cards or other payment modes saved in the account through Google Pay.

The 'Subscribe with Google' programme is the company's latest endeavor to aid you deal with the hassles of signing upwards for private website separately, too as rewarding good publishers who publish original fact-checked content. And so, every time you visit a website that has a paywall or a freemium model of acquirement, an overlay window will greet you with subscription offers which can be paid for using Google Pay in a matter of few steps.

The search giant likewise maintains that this feature will help you lot access content throughout all devices without having to remember different login IDs and passwords for different publishers. Subscribe with Google, equally the search giant expects, will attract those users which can easily afford to buy subscriptions only avoid doing it for the technological challenges or the extra efforts required for the process.

Besides managing all subscriptions with a single account, the feature volition besides help Google personalize search results and the news feed for you. In the official web log mail, the company mentions that it will present a "dedicated module on Search" to bear witness you results from publishers you've paid for – and naturally trust more than than others. Aside from this, the feature will also assistance you integrate subscriptions that you've already bought that you tin link with your Google account.

From a wider perspective, this is Google's attempt to give bigger, influential, and seemingly more credible sources more than existent estate with Search results – primarily to gainsay fake news, but also to accept a cut from subscription revenue for promoting the results.

Of course, with the on-going controversy around Cambridge Analytica and its involvement in "harvesting" user data for highly targeted and influencing ads, this could exist seen as the behemothic's try at profiling users' information more elaborately – but with the major chunk of our activity on the web beingness powered by Google, it is also impossible to non uncertainty this is not the case already!